Swydo has a loyal following among PPC-focused agencies, largely because it was built with paid media reporting specifically in mind. But the pricing model is worth understanding before you commit, especially if you're managing several ad accounts per client.
How Swydo prices
Swydo charges by connected data source, typically starting around $49/month and realistically landing in the $100-500+/month range once an agency connects multiple ad accounts and platforms across their full client roster. For PPC agencies specifically, who often connect Google Ads, Meta Ads, and sometimes Microsoft Ads per client, this adds up faster than a general reporting tool might.
How PlainTrack prices
PlainTrack connects Google Ads and Meta Ads (alongside Google Analytics 4 and Search Console) for every client under one flat price: $59 or $99 one-time, with unlimited clients and data sources within those four platforms, forever.
Where Swydo wins
Swydo's PPC-specific features and reporting templates are more mature and specialized than a general-purpose tool. If your agency's differentiator is deep paid-media reporting nuance, that specialization has real value.
Where PlainTrack wins
If your agency's core reporting need is covering Google Ads and Meta Ads spend and performance without the bill scaling per connected account, PlainTrack's flat structure removes that variable entirely.
The real question
How many ad accounts does your agency connect across your client roster today, and how many will you connect a year from now? If that number keeps growing and your reporting bill grows with it, that's the exact problem worth solving before it compounds further.