Picking a reporting tool for your agency usually comes down to one real question: how much of your growth are you willing to pay for? Here's a fair look at the main options.
AgencyAnalytics
The most established name in the category, with 80+ integrations and built-in rank tracking. Pricing runs roughly $20-25 per client per month depending on tier and billing structure. It is strong if you need broad integration coverage, but costs climb steadily as you add clients.
Whatagraph
Known for polished, visually strong report design. Prices by connected data source rather than client count, which can add up fast for agencies reporting across multiple platforms per client.
Databox
The most technically capable option for real-time dashboards and alerts. White-labeling isn't included in the base plan; it's a separate add-on ($200/year or $250/month), on top of per-data-source pricing.
Swydo
Popular with PPC-focused agencies. Also prices by data source, typically landing agencies in the $100-500+/month range depending on setup.
PlainTrack
Connects Google Analytics 4, Search Console, Google Ads, and Meta Ads for a flat one-time price with unlimited clients and no per-source fees. Trades a narrower integration list (4 core platforms vs. 80+) for pricing that doesn't grow every time you land a client.
Which one fits
If you need deep integration coverage across dozens of niche platforms, AgencyAnalytics' breadth is hard to match. If polished report design is your priority and budget allows, Whatagraph delivers. If you want the core reporting platforms covered without your software bill scaling alongside your client list, that's the gap PlainTrack is built for.