Privacy Policy

1. Who We Are

PlainTrack is a client reporting platform for marketing agencies. Agencies use PlainTrack to connect their clients' marketing data sources and generate consolidated dashboards and reports.

2. Information We Collect

• Account information: name and email address of the agency user creating an account.
• Client records: information the agency enters about their own clients (business name, contact details) for organizational purposes within the platform.
• Connected data source tokens: OAuth access and refresh tokens for Google Analytics 4, Google Search Console, Google Ads, and Meta Ads accounts that an agency user chooses to connect on behalf of their client.
• Marketing performance data: metrics retrieved via connected integrations, including but not limited to sessions, conversions, ad spend, impressions, clicks, keyword rankings, and related analytics and advertising performance data.
• Affiliate referrals: when you follow an affiliate link, Affonso may set a referral cookie for up to 30 days so we can attribute a purchase to the referring affiliate.

3. How We Use Information

We use collected information to:

• Authenticate agency users and maintain their accounts.
• Retrieve and display marketing performance data on dashboards and in generated reports.
• Enable agencies to white-label reports for their own clients.
• Attribute eligible purchases to affiliates through Affonso and manage affiliate commissions.

We do not sell or rent collected data. We do not use Google user data to train machine learning or AI models.

4. Data Storage and Security

OAuth tokens are stored securely and are never exposed in client-side code or shared with any party other than the agency account that created the connection. We take reasonable technical measures to protect stored data from unauthorized access.

5. Data Retention and Deletion

Connected integration data is retained for as long as an agency maintains an active connection. Agencies may disconnect a data source at any time, which revokes and removes the associated access tokens. Agencies may request full account and data deletion by contacting us.

6. Third-Party Services

PlainTrack integrates with Google APIs (Google Analytics, Google Search Console, Google Ads) and the Meta Marketing API to retrieve data authorized by the connecting user. Our use of information received from these APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements, where applicable. We also use Affonso for affiliate referral tracking. Its script loads on our site, and the referral identifier is included with Stripe Checkout sessions so eligible purchases can be attributed to an affiliate.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

8. Contact Us

Questions about this Privacy Policy can be directed to the contact information provided on our website.