Whatagraph is well known for one thing in particular: report design. If you want a polished, visually strong PDF that a client forwards straight to their CFO without a second thought, Whatagraph does that well. But the way it's priced is worth understanding before you commit.
How Whatagraph prices
Whatagraph charges based on connected data sources, not clients. That distinction matters more than it sounds like it should. An agency with 10 clients, each connected to 3–4 data sources, can find themselves paying $300+ per month once every source is accounted for. The practical effect is similar to per-client pricing, just measured differently: the more thoroughly you report on a client, the more it costs you.
How PlainTrack prices
PlainTrack connects Google Analytics 4, Google Search Console, Google Ads, and Meta Ads for every client under one flat price: $59 or $99 one-time, with unlimited clients and unlimited data source connections within those four platforms, forever.
Where Whatagraph wins
If your agency's differentiator is highly designed, visually rich client deliverables and you have the budget to support per-source pricing, Whatagraph's report templates are genuinely a step above most competitors. It's a real strength, not a marketing claim.
Where PlainTrack wins
If you're a smaller agency (under 15 clients is where PlainTrack is built for) and your priority is predictable software costs that don't creep up every time you add a client or connect another data source, PlainTrack's flat pricing is the more sustainable long-term fit.
Making the call
Ask yourself one question: does your reporting cost change when you win a new client or add a data source? If the answer is yes and that bothers you, that's the exact problem PlainTrack was built to solve.